Despite the disappointing season, which ended with zero titles won, the Juventus still has the strongest football brand in Italy. This is what emerged from the latest report drawn up by Brand Finance, a global consultancy firm for the evaluation of the brand.
The Juventus brand has in fact grown by 140 million euros in the last year, reaching 705, an increase of 25% compared to the last report. This increase allowed the Juventus club not only to exceed the pre-Covid value by 4.4%, but also to improve at an international level, where the 7th most influential club in the world (four positions gained).
Below is the press release with which Brand Finance explains the reasons for this growth:
“The strengthening of the Juventus brand is due both to the improvement in the performance of some key indicators, and to the optimization of other indicators that contribute to the competitive analysis prepared by Brand Finance, based on the marketing and business data available in the last two weeks. In fact, according to what emerges from the survey conducted in April by Brand Finance – on a representative sample of fans in the main European countries, the USA, China and Brazil – Juventus is one of the most loved clubs and with the greatest number of fans; moreover, data clearly above average also emerged in all performance indicators; Specifically, Juventus performed very well, for example in terms of stadium quality, perception of club quality, fair play, sponsorships, attractiveness for partners and broadcasters, average turnout of fans at the stadium. Otherwise, he has lost points in the team’s investment indicators. “
As for the other big players of A leaguel’Inter it is 14th worldwide, with an extremely strong brand rating (AAA-); the Milan is 17th with an AA + brand rating; the Napoli is 27th with brand rating AA-; there Roma is 29th with an AA rating; Atalanta e Fiorentina they are 42nd and 50th respectively.
follow 90min are Twitch.