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Mercedes-Benz initially planned fewer body styles for the current A-Class generation. In the end there were more. The manufacturer is now again announcing that the next A-Class family will come in fewer flavors. This time, the car manufacturer will add the word to the deed.
Why this time? Because volume is no longer the starting point, but the profitability of the manufacturer. The brand wants to focus more on the higher segments, where it can earn more money with the different types. The fierce competition in the lower segments results in discounts and therefore lower margins, while the development costs are relatively high.
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Four variants remain
Mercedes-Benz has the lower limit of the C-segment and supplies the A-Class family in that class as a five-door hatchback, four-door sedan, CLA Coupé, CLA Shooting Brake, B-Class, GLA/EQA and GLB/EQB. Mercedes-Benz does not indicate which types will be followed up. According to the automaker, only four will remain. When choosing, the brand will certainly look for body styles that are internationally successful. Although a type like the hatchback is extremely popular in Europe, elsewhere in the world the buyer prefers the sedan. It is conceivable that Mercedes-Benz will not come up with one-to-one replacements, but with new concepts that appeal to a wider international audience.
Mercedes A-Class up for discussion again
New architecture
Mercedes is currently working on the ‘entry luxury’ dubbed models. The first type will arrive in two years’ time. He’s on a new platform called MMA. The bottom section replaces the MFA2 platform, which is currently in use. The main difference between the two architectures is that the new generation is suitable for multiple powertrains, but the starting point during development is the electric powertrain. Techniques presented by the company with the study model Vision EQXX will be used for the models.
Sales volume
According to Mercedes-Benz, the choice for the new platform and the reduction in the number of body styles means a decrease in sales volume in the C-segment by 25 percent in 2026 compared to 2019.
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