Celebrating seven years of existence, SPcine, an audiovisual promotion and support agency in São Paulo, this week brought together professionals from the sector in a forum, in order to take stock of numbers and achievements in the post-pandemic recovery.
According to the SPcine Observatory, the department responsible for collecting data for the sector, the city’s audiovisual media have an economic impact on the lives of 1.5 million people in São Paulo and directly generate R$ 5 billion per year. In other sectors, the audiovisual sector has an even greater impact, circulating around R$ 6 billion. The amount directly generates 210 thousand jobs, which represents a slice of 26% of the entire audiovisual industry in Brazil, and another 290 thousand jobs indirectly.
The figures collected and published by the Observatory, based on data from projects covered by SPcine’s development programs, show that for every R$1 invested, more than R$20 is generated by the sector, and about R$1.10 is returned to municipal public coffers through taxes.
The calculations show once again that the sector’s incentive programs represent investment with good prospects of return and profit, going against the infamous idea of ”mamata” with which the current federal government deals with issues related to the cultural area, where the audiovisual industry It’s inserted.
São Paulo was the first city in the country to use the Cash and/or Tax Rebate system, which was successful in more than 50 countries. According to the data, for every R$ 1 invested by the São Paulo City Hall in the program, at least R$ 4 is spent on the contemplated productions. The agency also attests that the program is a pioneer, in terms of its mechanisms, in terms of inclusion and sustainability.
According to a survey carried out by the international consultancy Olsberg SPI, specialized in the sector, 37% of the producers throughout Brazil are in São Paulo, and most of them meet an international standard of excellence.
It is also worth knowing that more than half of the expenses of a production for TV, cinema or internet are directed to other sectors. On average, about 67% of costs are spent on administrative procedures, construction, food, accommodation and transport.
During the forum held this week in São Paulo, data from BID & Netflix showed that each international super-production injects an average of US$ 9.9 million per week into the local economy where they are made. The event also discussed the importance of festivals and the like to promote diversity in front of and behind the camera.
And the scene continues to activate cameras, lights and action, despite the slowness that consumed Ancine, Agência Nacional de Cinema, from 2019 onwards.
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