Anddiction number 15 in Verona and 29th year of activity for the organizers of MBE: work is in full swing for the new chapter of the event largest in the world dedicated to motorcycle customization. Reconfirmed format and many new features for an edition that returns to three-day formulascheduled forlast weekend of Januaryfrom Friday 27 to Sunday 29.
The organizers announce a full edition, confirming the presence of the major motorcycle manufacturers, of accessory manufacturers and distributors who consider Motor Bike Expo as an opportunity to meet the motorcyclist public, in first major event on the international calendar.
The massive return of foreign exhibitors is also expected, after two years of difficulties dictated by the pandemic. The MBE team is working to organize an excellent event that it will host the latest creations of the most important trainers of the planet, absolute attraction for lovers of customization.
The entire city of Verona is therefore preparing to receive the crowd of fans who will be able to meet again the drivers of the championships and vip of the showas well as being able to attend the show in the outdoor areas, at the awards ceremony and find many different solutions for the Touring. That of the tourism on two wheels is an ever-present and rich theme at Veronafiere, with a wide range of itineraries and accommodation facilities dedicated to motorcyclists.
Among the most significant innovations there will be a strong focus on the world of eco-sustainable mobility with a “focus” that aims to integrate the sector ofE-biketo which an entire area and two tracks will be dedicated: one “Urban” indoor it’s a “Offroad” outside, shared with the activities dedicated to motorcycles from Off road: enduro, cross, trial…
Another novelty will be the “MBE Talks”, A real stage dedicated to companies wishing to meet the Verona public. A space that will highlight the new proposals of the entire motorcycle supply chain, with the presence of illustrious guests, company managers and personalities who represent and revolve around the sector, who will be able to make their voices and ideas heard by enthusiasts.
Confirmed, after the great success of the last edition, the Custom District: the district dedicated to the different facets of custom culture. A cauldron whose ingredients are art, lifestyle, american carsjewels, clothing and obviously customized motorcycles, for a return to the origins of this movement that created the basis of the different styles that now populate the halls of Veronafiere.
The spotlights are also turned on for the most exclusive event dedicated to professionals: “Paint and Petrol“, Real vernissage of Motor Bike Expo, which returns on Thursday evening in the elegant location of the Palazzo della Gran Guardia, in the heart of Verona, in Piazza Bra. As usual, it will be an exclusive evening dedicated to the people who determine the dynamics of the world of motorcycles: management figures, institutions, media, riders and personalities who, in the evening that precedes the fair, meet in a very refined, but with informal tones. The goal is to intensify the network of relationships between the most important operators in the motorcycle sector.
The exhibition of MBE 2023 is planned on a total of 100,000 square meters5 outdoor areas and 8 pavilions, each of which will host different types of merchandise proposals: custom, racing, street, offroad, touring, heritage, electric …
“For almost thirty years we have been collaborating with the major players in the two-wheeler market and this acquired experience leads us to identify and select the best exhibitors in the sector, who together with us determine the success of the exhibition.” explains Paola Somma, Head of Marketing and Sales of Motor Bike Expo “This guarantee is reconfirmed year after year, offering a unique format to companies, without ever losing sight of the needs of enthusiasts, another great prerogative of Motor Bike Expo …”
“We are proposing an event where industry and craftsmanship can have a direct relationship with motorcyclists and therefore with the actual users of the products.” confirms Francesco Agnoletto, CEO of Motor Bike Expo
“I am convinced that MBE has contributed significantly to the spread of the culture of personalization and the various custom trends.” summarizes Federico Agnoletto, Head of Communication of Motor Bike Expo. “A clear example can be seen in the introduction of the official personalization kits, which the manufacturers themselves offer their customers today. The same is true for clothing brands, which have created products that are increasingly closer to fashion and lifestyle. in the past all this was unthinkable and I believe that the event must continue, even in the future, to pave the way for the entire sector. “