In the universe of collectors there is a real community of fans who collect Hard Rock Cafe Pins from around the world, the famous badges depicting sacred rock monsters, the most famous monuments in the world, or those conceived and designed for charity campaigns, special events or anniversaries of the famous international brand. For the first time in Italy, a group of these collectors from some European countries Austria, Germany, Holland, Spain and even Italians will meet from 6 to 8 May in the three cafes in Rome, Florence and Venice for a weekend dedicated to of the first “PinTour Italy” organized by Hard Rock Cafe Italia.
After the first stop in the cafe on Via Veneto in Rome, where a toga party is scheduled from 6.00 pm, the tour will depart the following day for the Florentine cafe in Piazza della Repubblica, where starting from 12.00 the exchange of Pin and the race to grab curious memorabilia related to the Hard Rock world will come to life, and then leave on Sunday 8 May for Venice and end with a new loot of pins. Today the Hard Rock Pins are considered, especially abroad, among the most interesting and trendy objects of contemporary collecting, there are so many varieties of Hard Rock Cafe pins on the market and some of these are very much desired for their rarity. . There are those who fill their caps, those who pin them on their rucksacks, or those who, like the boys of the Hard Rock Cafe staff from all over the world, wear them on their uniforms as an indelible hallmark.
Not just passion and collecting. Even on these occasions, the Italian Hard Rock Cafes do not forget the philosophy of the brand strongly linked to charity and to the support of charitable organizations in the area. And so, during the three days of “PinTour Italy”, donations will be collected in favor of the Abio Italia Onlus Foundation, the national coordinating body of the Abio Associations which throughout Italy (5,000 volunteers active in over 200 departments), since 1978, have ensured to the little ones the right to play in the hospital and they work to ensure that the hospitals are “at the height of children”.
The proceeds from the events will be donated to the initiatives that ABIO carries out throughout the Italian territory to take care of hospitalized children and their families with projects for welcoming, training and protecting the rights of children and adolescents in the hospital.
Among the most unusual objects collected over the years by fans of the world of Hard Rock are door handles that belonged to the locals, the canopy of the terrace of one of the London cafes, bar stools and none other than the tail of a manager of the Madrid cafe donated to a fundraiser. Among the lovers of the brand there are many who love to recreate Hard Rock style bar corners in their homes using authentic objects that belonged to the locals. For pin collectors, the most sought after are those related to the anniversaries of individual cafes produced in a limited edition, among the pins with the most value there are those linked to the Grand Opening of each club or those of more unusual places such as Nepal or Iguazu .