The CEO of the League A league, Luigi De Servantgave a long interview to the microphones of Radio Anch’io Sport. From the new model of the Champions League to the stadium situation, up to passing through the Italian Super Cup and the metaverse, this is what has been stated.
On the Italian Super Cup: “The next Italian Super Cup final will be held in Saudi Arabia, it is the last year of the contract. It cannot be resolved due to a number of penalty clauses. Future? We are evaluating a more prospective agreement abroad “, reports the Gazzetta dello Sport.
On the question of stages: “Italy is stuck in the 90s as a model, but Juventus, Udinese and Atalanta have paved the way. No football reality can be considered interesting if it does not have a commercial project behind it. We are all consumers and in Italy it is difficult to live the same experiences as in other countries. But there is an awareness that there must be an acceleration of bureaucratic processes. It takes a table with the club, the government and the administrations. These must put a hand on their conscience to try to facilitate the process “.
On the new model of the Champions: “We are critical, this format was approved on the day of the Super League announcement, so it was a reaction to that model. But in this way 100 more games are added, and it is only done to collect more economic resources. These are Uefa estimates: turnover Uefa should grow by one billion and 800 million, but in the redistribution, Serie A would lose over 200 million a year, it is unacceptable. On two of the new promoters there are no problems – he explains – they will be a French team and a Dutch team. But for the other places the concept of coefficient is introduced and we have made estimates: 60% of the time it will be an English team, 30% a Spaniard. Italy would only have one more team in the next 10 years. This would create an inequality of funds between the leagues, also rewarding the teams that are the basis of the Super League “.
On the metaverse: “We are trying to be as close as possible to our users: the youngest spend time in the Metaverse. We are trying to be the first football league to interpret the concept of innovation. It’s like watching a game with other people, in an immersion shared football experience. So does football lose its humanity? No, they are two connected phenomena, nobody wants to take away poetry or humanity from football. A modern league must put technology at the service of entertainment, in this case in a virtual stadium, in a function a little closer to a video game. We are trying to ‘engage’ more the younger generations, otherwise fragmented and dispersed “.
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