SAVE THE PLANET. BECOME A HEROthe Boing and Cartoonito project supported by the WWF
The campaign, signed by Boing e Cartoonito and supported by WWF, will reach over 125,000 nursery and primary school students throughout Italy to raise awareness among children on the issues of respect for nature and the world in which we live. On the occasion of the Earth Daytwo new music clips on the theme of plastic and recycling land exclusively on Boing, while a special themed program will be broadcast on Cartoonito, pending the debut of the project in September.
Through the music videos made for the project, teaching materials and creative workshops, 5000 teachers and more will be involved 125,000 students. The goal is to involve children by empowering them and giving them empowerment through advice and concrete practices that can be implemented on a daily basis. Everyone, in fact, can be a hero because every single actionalbeit small, counts and it can change the future of our planet.
The schools they are invited to send the drawings on ecological issues made by the students to participate in the contest with a prize of money to be spent on material didactic. The initiative sees the support of the WWF, the largest world organization for the conservation of nature, habitats and endangered species, which recognizes the quality of the message conveyed and the strong communicative impact that this may have towards the target kids.
On 22 April, on the occasion of the Earth Day, the two new music clips of the campaign, produced by Boing and Cartoonito, which will deal with the theme of plastic and recycling, make their debut exclusively on Boing (DTT channel 40). Throughout the day, the previous ones will also be broadcast in rotation ten music clips in animation. Each clip was made in the form of song inspired by the musical genres of hip-hop and of trap and deals with a topic related to the problems that afflict the Landsuch as smog, waste of energy and water, overheating, waste, deforestation, consumerism and pollution.
Through a eye-catching graphics it’s a positive and optimistic language the 12 clips convey the ecological message by making change something tangible and achievable:
use public transport instead of cars, always turn off the light, do not use radiators unnecessarily, do not waste water by always closing the tap when not strictly necessary, and still do not throw waste on the beach as in the city, avoid using paper excessively , respect animals and recycle what is no longer used… Are just some of the simple ones gestures that everyone can accomplish, becoming a hero in their own small way.
To make this day even more special, not to be missed on Cartoonito (DTT channel 46) a special environment-themed program: starting from 16.00 many episodes taken from the channel’s most popular series will be broadcast: METEOHEROES, PAW PATROL, BLAZE AND THE MEGAMACCHINES, SAM THE FIREFIGHTER and ONCE UPON A TIME THE EARTH. But the surprises don’t stop there! In September the project SAVE THE PLANET. BECOME A HERO will arrive and in kindergartens together with Cartoonito, thus managing to involve even the youngest children.
So many events not to be missed, without forgetting the lightness and fun, make big and small protagonists of a vital battle, from fight together: protect, improve and save the planet ensuring a more sustainable future for all.
