Digital is increasingly at the service of real estate agents. The process of connecting with new technologies has already begun, and even the figure of the agent or consultant is increasingly directed towards digital and connections. And now a new digital platform arrives that promises to revolutionize one of the professions that have always been inserted in a context of security, data and images, and of short times.
«Carrying out this activity means being able to master the new technologies with a certain familiarity – explains Sergio Polisicchio, CEO of ImmobiliOvunque – On the other hand, the real estate market is undergoing important transformations from this point of view. The real estate agent who does not adapt to the possibilities guaranteed by the new tools offered by technology can lose different opportunities ».
But how does this activity evolve and how does it interact with digital technologies? “It is done through a portal dedicated to selected ads, which come mainly from real estate agencies” – Polisicchio specifies.
The virtual tour in the houses Therefore, the company’s technicians assure us, technology can create great opportunities, because it shortens the times of sales and helps real estate agents in the sale of houses: “In particular, we refer to the reserved area on the site for customers – says Polisicchio – This is a very intuitive area, which refers to a strategic platform with the possibility of publishing announcements, photos and floor plans. Each customer on our site (www.immobiliovunque.it) has a personal panel at his disposal in which the agency can find various functional and instrumental services of the utmost importance “.
And then, the possibility of taking a virtual trip to the apartment, villa or building: “It is also possible to insert Virtual Tours – adds the real estate company’s number one – so that the visits to the house to be purchased for potential buyers turn out to be something of comfortable. There are many statistics, archives and references to the cards of the individual agencies. Each agency that relies on this portal can have ample opportunities to upload logos, images, certificates and certifications ».
On the portal, which we visited, we note that no advertisements are published by private individuals, but only relies on those selected by real estate agencies, to guarantee a service of quality if possible.
Technological support for the agent
Hence, new technologies affect the real estate sales sector not only to speed up processes, but also to reduce operating costs. Can real estate agents who review their role by delegating certain activities to technological tools also increase their productivity? : «Thanks to these applications, in a few simple steps you can get the evaluation of a property to sell or you can receive all the documentation concerning the house itself.
The very fact of being able to advertise online gives many opportunities, because the visibility of a house for sale is increased and therefore the number of potential buyers also increases ».
So, we ask, can real estate agents also take advantage of special training sessions? : «Certainly, both for this purpose and to identify what are the possible areas for improvement. In this way they have more opportunities to concentrate their investments to become more competitive on the market and to offer quality-based services ».
«Furthermore, an online real estate agency, precisely because access to the web is more widespread today, has the opportunity to collaborate with other figures in a much faster and more functional way. You can manage the various activities directly remotely and the real estate agent no longer needs to constantly move ».
All this implies a better level of centralization and a greater time available for the real estate agent to carry out sales: “Collaboration with other agents also gives the possibility of receiving support in difficult situations and can make processes more efficient – concludes the CEO. of the real estate company – avoiding the real estate agent to incur any errors that he could commit if he operated alone, focusing everything on the standardization of processes “.
