Tourism, the agreement between Enit and Netflix is born to strengthen the promotion of Italy as a destination
Enit And Netflix sign a memorandum of understanding to strengthen the link between the audiovisual production in Italy and the tourism promotion and present a study on the efficacy and incidence of movie And TV shows on perception and the choice of Italy as tourist destination. The protocol aims to create synergies and introduce actions for the promotion of the country system, strengthening the positive perception of Italy brand and expanding knowledge of the country’s richness and cultural diversity and lifestyle. We will collaborate in the implementation of projects to enhance the Italian tourist destinations, especially the lesser known ones, among the international public. The memorandum of understanding also provides for the establishment of a dedicated team.
International research presented today in Bit to Fieramilanocity and conducted by Basis on behalf of Netflixit shows that movie And TV series they represent a driving force for Italy’s image in the world and have the potential to attract tourism to our country. The study, conducted on a representative sample of the population in 6 countries including Brazil, France, India, United Kingdom, Spain And United Statesreveals, in fact, that for people who have watched Italian content, the likelihood of considering Italy as their next one tourist destination it is double compared to those who have not seen Italian content.
