Assoutenti: price increases in seven out of 10 years
It breaks out in Italy on expensive-breakfast. It is the alarm raised by Assoutenti, which reports price increases patchy for the price lists of coffee, cappuccino and croissants at the bars of the peninsula. “In recent days we have been receiving numerous reports from consumers who denounce increases in the prices of espresso, but also of cappuccinos and leavened desserts, consumed at the counter or at the tables of bars throughout Italy – explains Assoutenti – Increases in the price lists of a few euro cents, but which are immediately notified by citizens who go to one of the over 160,000 bars in Italy every day “.
According to Assoutenti’s analysis, both Istat and in December it recorded an average increase in price lists of + 2.8% for the bar sector, and the same trade associations, with the Fipe which stated that 76% of bar managers would update their price lists between the end of 2021 and the first part of 2022.
At the base of the increases affecting coffee, cappuccino and croissants we find both the expensive-bills, with the record increases for electricity and gas started last January 1st, both the strong rise in commodities, with the prices of coffee growing by + 81% in 2021, those of milk by + 60%, those of sugar and cocoa by + 30% – analyzes Assoutenti – higher costs for merchants which, inevitably, are passed on to final consumers , and are giving life to the phenomenon of “expensive breakfast” throughout Italy.
“Every day 5.5 million Italians have breakfast in bars throughout the area, an unmissable event whether it is a quick coffee at the counter or a brioche consumed sitting at the table – explains the president Furio Truzzi – a habit that, unfortunately, is always becoming more expensive: espresso coffee goes from 1 euro to 1.10 euro in many bars (with an increase of + 10%); the cappuccino price which in 2021 was on average about 1.40 euros, today it has been raised to 1.50 euros in many businesses (+ 7.1%). Even sweets are not saved, with croissants, brioches and leavened products which record increases of + 20%, and prices that rise from 1 euro to 1.20 euro “.
And he warns: “Unfortunately we are only at the beginning. If the bills emergency continues in 2022, and in the face of the prices of raw materials still skyrocketing, the classic cup of coffee consumed at the bar could reach a record of 1.50 euros in the course of the year, with an increase of + 37.6% over 2021, and a full breakfast could even cost 41.6% more, transforming a daily ritual into a luxury for the rich ”, concludes the president of Assoutenti.