We are now as tired as cold porridge, the worldwide shortage of microchips. The Belgian registration figures are somewhat confused by this and our readers also keep saying that their newly ordered cars are not forthcoming. So let’s take a look at a manufacturer that seems to have been anything but affected by the semiconductor crisis. Rolls-Royce is proud to announce that they have had the best year in their 117-year history.
For example, the British brought 5,586 cars to the well-to-do man or woman last year, an absolute record for the luxury brand. And then they are not talking about a random dozen more cars than the year before, but about an increase of — hold on — 49% compared to the figures for 2020. In their own words, the brand seems to be on the rise in China, the US and Asia, so whether we suddenly have so much more Spirits of Ecstacy going to see in the streets, we can’t say.
Although the Phantom still remains the brand’s figurehead, the manufacturer’s rising popularity is largely due to the Cullinan. That model brought Rolls-Royce to the ever-popular SUV segment and now accounts for about 30% of total sales. In addition, the new Ghost is also doing well, especially since the introduction of its star footballer-friendly ‘Black Badge’ version. Next year, the luxury brand will take another groundbreaking step in its history, when it will launch its first electric car in the form of the Specter.