After the takeover by the Stellantis group, Lancia is fully preparing for a comeback. The factory is currently only coughing up one model, the compact Ypsilon, which will then only be sold within the Italian borders. That will soon change because the brand’s brand new CEO, Luca Napolitano, is aiming for the greats of this world.
Urban, online and electric
The Lancia CEO has presented his ten-year plan to Stellantis CEO Carlos Tavares to help Lancia back on its feet. The goal is to achieve the image of Mercedes-Benz, Napolitano told Automotive News Europe, although he realizes that the sales figures of the German competitor will be unbeatable. Lancia will initially focus not so much on volume but rather on profitability. For example, the CEO is only planning about a hundred distributors in Europe to reduce costs, but they will all be located in urban areas. In addition, the brand mainly wants to attract customers online.
Earlier, Napolitano also solved some details about the future models of the new Lancia. For example, a brand new Ypsilon would set foot outside Italy from 2024. In 2026 we can expect a crossover that will probably breathe new life into the Aurelia name and around 2028 the brand would come with a compact hatchback *à la * Delta. The new Ypsilon will be Lancia’s last car with a combustion engine; from 2026, the brand will be fully electric.