Ferdinand’s sad saga—as we call the B3’s “Golden Bull”—through the land of drizzle, was short-lived. In the ten days that shook the center of São Paulo, the republic honored on Rua 15 de Novembro, its old address, and social networks, the animal saw a little of everything.
Its smooth and golden back became an object of greed, a temple of pilgrimage, offerings and affection for those who sought in it (actually, a little lower) a little prosperity. They were also the target of protests—many and so many that they almost reddened their auricolor ears. Even a barbecue, to remind the outsider of what happened to the ancestors when meat was sold for less than R$50 a kilo, was made around them.
The moral of the story came in the form of an updated sentence: if you want prosperity, prepare for war.
In a nation that cannot agree on the correct nomenclature for biscuits or biscuits, it would not be an ungulate mammal that would unify classes and discussions about aesthetics and good taste.
The misunderstanding was such that on Tuesday (23), around 10 pm, Ferdinando’s owners put the bull in the bag and hauled him up. Not because the bovine had distributed kicks throughout the region — the animal was daring, but that wasn’t it. He had to fly away, because the invisible hand of the market forgot that the street still has an owner and put the bull there without asking City Hall for planning permission. Apparently, they also forgot to notify the relatives and agents of the artist responsible for installing a similar, perhaps original bull on Wall Street.
The group that imported the idea to Brazil may not understand sparks, but they don’t tear up money.
Ferdinand left an emptiness in the place. So much so that the founder of a stockbroker, who apparently never walked around the stock exchange building, wrote in his LinkedIn that it was “one of the biggest nonsense” he’s ever seen. “Sadness” was another word quoted in the farewell.
Another investor, who happened to be the presenter of the program Minuto Touro de Ouro and sponsor of the installation, went to the public to ask: and now who, if not Taurus, will be able to teach financial education to passersby? More: who can revitalize the shabby center of São Paulo? And who, in addition to the history of the centuries-old churches, squares and businesses in the region, can now attract the interest of families willing to walk around the place on any Sunday?
But not all are pains in the farewell of Ferdinando. When it was wrapped in plastic bags and moved from there, it also left some hope in a vacuum. The biggest one was that social media changed the subject in the next few hours and moved on to the next squabble.
If Ferdinando left any lesson, in addition to the moral of the history of the financial booklet, it was about the capacity of symbols, those who have neither skin nor bones, to mobilize affection in Brazil in 2021.
If I were to bet, I don’t think I would lose money by saying that not even the commotion of famous people for the situation of buffaloes, these real ones, abandoned on a farm in Brotas, 190 kilometers from the financial heart of São Paulo, generated so much engagement in recent days. Neither on Twitter nor on LinkedIn, where Ferdinando’s fans decided to focus their farewells and tributes.
This new network of exposure of bovine pains and joys, in fact, led a friend to imagine that we already live in the Metaverse. That’s what she thought when she saw a bank employee tattoo the company’s symbol on his arm and show that he no longer wears his shirt in the metaverse: he marks his skin. Like cattle, the evil ones will say.
Signs, of course, have always mobilized affections. Wars, even. Money, for example, is one of them. The holy icons of any religion too.
But when people logged into an avatar mobilize to build or deconstruct their own mythology, the thing seems to reach another level. Yes, maybe we are already immersed in the metaverse and few have noticed. There (or here?), as in a game, it is possible to engage and take up arms to defend a team of inanimate beings like the Bull from B3, the Borba Gato and the statues of Havan — symbols shot by symbolic or real torches in recent protests . What is on fire there is not the sign but the meaning.
Want another clue that the metaverse is coming and going strong? Days ago, in front of the scream caused by a kiss between men in a comic book, a crowd went to the networks to give its final sentence on the case saying that there is no such thing as a bisexual Superman. Someone was kind enough to remember that, in fact, what doesn’t exist is Superman.