Farewell to Ennio Doris, the Italian entrepreneur who has also left his mark in the world of TV
It is not possible to remember Ennio Doris only as a skilled entrepreneur, founder and honorary president of Mediolanum Bank: his face is inevitably associated with that of TV and the advertising world. Doris has left an important and unmistakable mark in this sense: he was one of the first to promote his bank personally, putting his face directly on it, becoming the testimonial of his product himself.
Ennio Doris and the historic spot “The bank built around you”
“It was 2000 when, on the dry waters of the Salt Lake in South Africa, the entrepreneur drew a circle with his stick for the first time, imprinting the image of the” bank built around you “in the collective imagination and kicking off to an iconic advertising format that has come down to our days which, also through the gradual passing of the baton to his son Massimo, has contributed to consolidating the image of Banca Mediolanum as an expression of a large Italian entrepreneurial family, capable of embodying values such as seriousness, responsibility and serenity “, says the engage.it website.
WATCH THE VIDEO OF THE HISTORICAL SPOT
The commitment will then be even more strengthened in 2017, when it is Ennio Doris than the son Maximum for the first time side by side, they become the protagonists of the institute’s commercial. Here is the video: