This year, political news received an exotic novelty: the PSDB previews. For the party, the resource may even be useful in choosing the presidential candidate, but for the general public, the debate between João Doria, Eduardo Leite and Arthur Virgílio seems to generate the same interest as those auction programs in the middle of the night or a documentary about fishing. Therefore, the space dedicated by the media to the subject was surprising.
There were four debates between the postulants toucans, two on pay TV stations and two promoted by important newspapers. Something that makes sense in the United States, where there are only two competitive parties and one of those pre-candidates will be the president, but that doesn’t seem to have much logic here, where the tucano pre-candidate has very little chance of winning.
The previews take place at the moment of the PSDB’s greatest decline. The electoral debacle began with Geraldo Alckmin’s meager result in the 2018 presidential race, when the former governor received only 4% of the votes, the worst performance in the legend’s history.
As a result of this failed campaign, the party only has the seventh bench in the Chamber, with 20 fewer deputies than its traditional rival, the PT.
Elected governor of São Paulo, João Doria tries at all costs to become a national name, without success. Even after giving the Butantan Institute the conditions to offer Brazilians the first vaccine against the dreaded covid-19, clashing with President Jair Bolsonaro, Doria does not exceed 5% of voting intentions.
Governor of Rio Grande do Sul, Eduardo Leite has had even worse results and Arthur Virgílio, as you know, is just fulfilling the schedule.
Only the fans desperate for the emergence of a third way explain the VIP treatment given by the press to the PSDB’s internal skirmishes in recent months. Behind the scenes of politics, the bet is growing that the toucans’ candidacy for president will not succeed and there are already talks for the chosen one to join Sergio Moro, in an attempt to face Lula and Bolsonaro, who lead the polls.
Expectations created in recent weeks, the climax should have happened yesterday, with the vote in the previews and the announcement of the winner. As it turned out, it was all a big fiasco. The application crashed, not even 10% of affiliates were able to vote, there was discussion and cursing. Known as the caption of fine people, the PSDB starred in one of those shacks, all that was lacking was finger in the eye and hair-pulling among the pre-candidates.
The disaster is still ongoing, as it is not known when the name of the toucan president will be known. Dividing itself between pocketnaristas and anti-Bolsonaristas, with attacks from both sides, the party exposes its viscera to the public, while some try to pretend that the fratricidal struggle is nothing more than a civilized divergence.
Ironically, the disproportionate coverage of the previews amplified the monkey. The party became a laughing stock.
One of the jokes that run on social media, always relentless, is that the PSDB managed to lose a vote when it was running alone. Imagine what could happen in the presidential election.
Toucans were once very important to the country and no one gains from the mess that has settled in Doria, Leite and Virgílio’s nest. But to regain protagonism, the legend will need much more than electoral projects. It will be forced to show which idea of the country it defends, prioritize the defense of democratic values, define which side it is on.
Being a Pocketnarist and an Anti-Bolsonarian at the same time is something impossible even for those whose tradition is to balance on the wall.
These and other contradictions became clear yesterday, just when the PSDB chiefs planned to live a moment of glory on prime time TV.
It became an antimarketing case.