Calzedonia, Simply Agency wins the digital media management of the group’s brands (Intimissimi, Tezenis and Falconeri)
After a competition that involved some of the main players in the sector, the Calzedonia group has chosen to entrust to Simple Agency, agency of Dentsu already partner of Calzedonia group for the digital performance activities for e-commerce and data-driven services, also there digital media management with the aim of awareness for all its brands: Calzedonia, Intimissimi, Tezenis e Falconeri, starting January 1, 2022.
The tender process, which began last spring, was managed with the support of Outcome, the auditing company that supported the Group in managing the detailed process of choosing the best structure for the management of all digital media activities. Per Simple Agency it is therefore a reconfirmation as the agency is already a partner of Calzedonia group from 2017; this further assignment therefore represents an important consolidation of the partnership between the Calzedonia group e Dentsu.
“I am very proud of this important result,” she says Gloria Caldirola, Managing Director at Simple Agency. “We are business partners of the Calzedonia group for several years now and between our work teams, a deep collaboration has been established aimed at achieving communication and business objectives. Having confirmed and chosen us also with a view to digital full funnel strategy is part of the now consolidated strategic partnership with the Calzedonia group. I would like to thank the work team involved in this race for the excellent result achieved and the Calzedonia group for having renewed trust in us. I am sure that, together, we will continue to grow, continuing to innovate “.
Daniele Frattini, Chief Data Strategy Officer di Dentsu, he declared: “We are very happy to be able to continue the path started together with a company that has always cared about the relationship with Italians and with its consumers. The Calzedonia group it already represents a highly avant-garde reality in the Italian panorama from the point of view of customer experience; putting technologies and data of the Calzedonia group and the proprietary tools of the gruppo Dentsu, we will be able to guarantee even more valuable digital experiences for all Italians who choose or will choose the company’s products “.