Skoda gets an important ai Red Dot Design Award, with the Bohemian brand capable of convincing the jury that awarded it the prize in the category “Interface & User Experience Design”. Il brand of the Volkswagen group triumphed thanks to its app per smartphone MyŠkoda by virtue of the concept behind its architecture and was also elected ‘Best of the Best’ by the jury. The app is among this year’s 61 winners, chosen by experts from 4,110 entries from 54 countries.
The car manufacturer from Mlada Boleslav he has also received an award for the Škoda Flow project. The online library lists more than 1,000 standardized parts, manuals and resources for designers, programmers, developers and other specialists to help them create digital products. This allows for a unified approach to user interfaces across all platforms – from smartphones and smartwatches to PCs and the vehicle’s infotainment system. “User interfaces that can be approached intuitively play a crucial role in giving shape and quality to the user experience of our customers. – he has declared Martin Jahn, Member of the Skoda Board for Sales and Marketing – We are thrilled to have received the Red Dot Design Award for the MySkoda smartphone app and the Škoda Flow digital system. These awards are a great recognition for our work and show that our operational concepts have not only been well received by our customers, but also by international design experts ”.