Self-service loans: first portal managed by artificial intelligence
The loan families today are managed in total autonomy in a fast and smart way with a robot who understands: the Santamaria Group, financial intermediary mainly active in Sicily, specializing in the placement of loans to families with assignment of the fifth of the salary attended by Avvera-Credem Group, gives life – first in Italy – to an innovative and high-tech service for the consumer, the self-service portal Prestitifaidate.it. An announced success, given that in its first day of activity, the site received 185 loan requests, all of which were processed. The cost savings of automated management allows the operator to offer loans at very competitive rates compared to the average of the reference market, and an effective after-sales service guarantees the consumer a complete and reliable service.
In detail, Prestitifaidate.it srl is a company belonging to the Santamaria SpA Group which is based on a intelligent platform which allows the user, in total autonomy, through advanced virtual assistants and conversational interfaces, to identify the best solution of financing using simple ones voice commands, following the logic of “self service”, ie the absence of commercial support from human operators.
“This formula – declares the CEO Mario Scandura – allows a considerable saving of time but above all of costs, since thanks to the low impact of operating costs the company is able to offer very competitive interest rates compared to the reference market. The goal is to reach a first fore cast of over 5,000 new requests per month in this last quarter of the year. Important investments will be made in web marketing – adds Scandura – to introduce consumers to this innovative financial service. Furthermore, we have foreseen the recruitment of specialized figures to increase the technology which, as is well known, is always in constant evolution “.
“Prestitifaidate.it – adds Agata Fichera, CEO of the Santamaria SpA Group – will be supported by our ten-year experience in customer management both in the sales phase but above all in the after-sales service, where for us the customer has always been at the center of our attention. All obviously guaranteed by a certified identity provider to complete the investigation process “.
The portal also promises important repercussions in the strategy of expansion and consolidation of the partner companies: last May, in fact, Avvera, a Credem Group company specialized in mortgages and consumer credit, also entered the corporate capital of Santamaria. The launch of the new service significantly increases the development possibilities of the banking group in Sicily in the business of personal loans on the open market channel, through cross-selling and repeat business actions with a multiproduct network, with a growth potential of up to 8 thousand new customers. in 3 years.
“The partnership with Gruppo Santamaria SpA – concludes Lorenzo Montanari CEO of Avvera SpA, – has assumed, for our company, an increasing strategic importance over the last 24 months. Actively participating in the Prestitifaidate.it initiative as a provider of personal loans is a source of great satisfaction for us. From the beginning we believed in this collaboration alongside Mario and Agata, two excellent entrepreneurs who are distinguishing themselves for their vision and courage in continuing to invest in the family credit business. The consumer credit market is changing very rapidly and the path taken with this initiative provides an adequate response to a target of customers who increasingly appreciate “self-service” solutions in the management of financing transactions “.