“We still think Instagram Kids is the way to go, but we’re taking a break from our work,” writes Instagram head Adam Mosseri. In recent months, stories have come out about a children’s version of Instagram. A group of child welfare organizations has already called on Instagram not to follow through with that plan, and American prosecutors have also called on Facebook to stop the plans. There are fears for the psychological consequences of Instagram on children younger than 13: currently the age limit.
Mosseri gives in his message and a series of tweets blamed the media for the “wrong picture” that has been painted around Instagram Kids. “It was never intended for teens, but for tweens (aged 10-12). Also, parental consent is required, there are no ads, and all features and content are age appropriate.”
‘Imaging not good’
According to Mosseri, the project was leaked “long before we knew what it was going to be”. Recent reports from The Wall Street Journal have also not helped the image, according to Mosseri. “Obviously we need to take more time for this.”
The CEO refers to a leaked Facebook study that states that Instagram is bad for the self-image of young girls. Facebook’s lead investigator disputed that own investigation earlier on Monday.
‘Procrastination is not a concession’
According to Mosseri, media should not interpret the pause “as a concession that the project is a bad idea”. “I think parents would rather have an age-appropriate version of Instagram where they have supervision than the alternative. But I don’t want to downplay their concerns, we have to do this right,” said the Instagram head.
Facebook’s chief of security will answer to the US Senate later this week for the plans for the children’s Instagram.