It will be because Roger Federer even now that it’s a little misty in the fields, hardly misses a shot. It will be because with the lockdown intermittently everyone needs to get in shape. It will be because they promise a sporting experience different from the others. Whatever the explanation, what is certain is that the shoes On Running they literally took off at New York Stock Exchange on debut day.
Start with one valuation around $ 24 per share, they started trading in the $ 35.4 zone, reached $ 38 and ended the day just above $ 35. A performance stellar, up 46.5%, for a market value went from 7.7 to 11.3 billion dollars.
the On Running, born in Switzerland in 2010, have a 40% share in the running shoe segment at home and 10% in Germany. Its main market is represented by United States, in which it holds a share of the 6.6% of the total. A real success due to a slogan, “Run on cloud”, Which translates into a total cushioning system to make the ride more comfortable. Apparently, it works pretty well.
A success that even convinced King Roger, 450 million of personal assets (of which 130 as prize money for tournaments) and annual earnings of around 70 million for betting one form about the company. There is no official confirmation on the total amount, but we are talking about an investment of around 50 million francs.The future is obviously that of continue in an exponential growth that has led the company to invoice almost 400 million euros in 2020 and to see an 85% increase in sales in the first half of 2021.