With Olympic medalist Rayssa Leal, 13, Nike promotes an unprecedented video of the Vai no Novo campaign and tries to show that skateboarding is also a sport for girls. Known as Fadinha, Maranhão won silver in the skate street modality at the Tokyo Olympics and became the youngest Brazilian athlete to go on the podium in the event’s history.
Nike, who sponsors the athlete, bets on her being an “inspiration for all girls around the world and wants to show that on Brazilian skateboarding there is still room for many other new fairies – girls who, like her, will be able to to fulfill their dreams through sport”, says the brand.
“I am very happy to encourage other girls to get started in the sport. Skateboarding is a female sport too, it’s a sport for everyone,” says Rayssa Leal in a statement. “I want other girls to have the same opportunity as me, to see their lives and their dreams come true through sport.”
“I want to be encouraging them [colegas de classe] to start a new, really cool sport, which is skateboarding. And to be showing them this pretty medal”, he said.
Created by the agency Wieden+Kennedy, the video Novas Fadas has playful elements, such as animated animals and a children’s drawing soundtrack, to show that “the real magic doesn’t happen like in a fairy tale”. “It is the dedication to the sport that is capable of transforming the athlete and the society in which he is inserted”, he says.
The sporting goods company is one of four that appear as supporters of the Olympic medalist, in addition to energy company Monster Energy, from Banco do Brasil and the construction company MRV.
Born in Empress (MA), Rayssa Leal became known as the Skate Fairy after a video in which she is dressed as Tinkerbell and hits sakte maneuvers that went viral on the networks — when she was about 6 years old.
The images were shared recently by American sport icon Tony Hawk. “I don’t know anything about it but it’s amazing: a fairy heelflips [tipo de manobra] in Brazil, by RayssaLeal.”