For the fifth consecutive year the Venice International Film Festival – La Biennale di Venezia has chosen the Lexus brand as the ‘official car’ of the event. The Japanese car manufacturer, linked to the Toyota group, will therefore be the protagonist of the 2021 edition that will take place at the Lido from 1 to 11 September.
On the occasion, Lexus will present a national preview of the NX model, which according to the brand “represents the evolution of the vision of electrification and is added to the premium Hybrid Electric range that will accompany celebrities on the red carpet”. The new NX marks a new direction for the brand for design, with the Tazuna cockpit that distinguishes the cabin, and for the powertrains, with Lexus’ first plug-in hybrid. In Venice there will also be the brand ambassador, the actor Edoardo Leo.
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In the days of the Biennale Cinema 2021 Lexus will also give space to the crowdfounding initiative Poltrone Rosse, promoted together with UNITA (National Union of Theater and Audiovisual Interpreters) as support for interpreters in this restart period and in particular as support for women during pregnancy . In general Lexus will accompany actors, directors and famous faces on the Red Carpet the 78th edition of the Film Festival; it will do so with 35 cars, namely the new NX, the UX and RX models, the ES sedan, the LC coupe, the LC Convertible and the new UX 300e, Lexus’ first full electric car.
“We are excited and proud to return to Venice and we are even more so in light of the important innovations that we will bring to this edition of the Biennale Cinema 2021. Venice is in fact the ideal stage to present a preview of our latest masterpiece, Lexus NX, which marks a new era for how the electrified vehicles of the future will be designed and built, always placing the person at the center. Finally, we can count on Edoardo Leo’s talent to underline in the best possible way the bond that unites us to the world of entertainment and the values we promote: the centrality of the person and his needs, the desire to arouse ever new emotions, ignite passions“Declared Maurizio Perinetti, director of Lexus Italy.