Vittoria Zanetti and Matteo Pichi
After having scored fifty very successful openings in Italy, Portugal, Spain, the United Kingdom and France, the Italian Poke House aims at the Dutch market. The poke leader in Europe has announced the entry into the capital of Poké Perfect, the largest poke brand in the Netherlands. An investment in line with the company’s expansion strategy led by Matteo Pichi e Vittoria Zanetti.
“We decided to invest in Poké Perfect because we see in their approach and model many synergies with our concept: fresh and high quality recipes served in stores with a design and layout that reflects the brand’s philosophy, he commented. Matteo Pichi co-founder and CEO of Poke House. “And that innovative and passionate spirit typical of a start-up that wants to take its business further and further away with speed. This collaboration will allow us to further accelerate our growth in other markets that are interesting for us”, concluded Pichi.
“We immediately understood that poke could be a product with great potential, even if many believed that it was a not winning bet to bet on a vertical offer entirely focused on food originating from Hawaii. The success achieved in such a short time and the large community of poke lover, which has grown around us, encourages us to continue to expand and bring our concept throughout Europe, and tomorrow even beyond “, he explained Vittoria Zanetti, co-founder di Poke House.
Poké Perfect, which launched its first store in 2016 and today has 11 clubs, and another 3 imminent opening, between Amsterdam, Almere, Den Bosch, Dordrecht, Leiden, Nijmegen and Utrecht, was born from the idea of Gerrit Jan and Quinta Witzel, brother and sister, who grew up in a small town near Amsterdam. After several years in New York, Quinta discovers and becomes passionate about healthy and quality fast casuals, marveling, once back home, at how much Amsterdam lacked it despite having the same frenetic pace as the big apple. Hence the idea of developing Poke Perfect: a reality that combines healthy recipes, quick to prepare, nutritious and above all tasty.
“We are happy to have joined forces with those of Poke House. This partnership offers us the unique opportunity to share technology, know-how, data and ideas. Additionally, the Poke House investment allows us to accelerate our expansion plans by opening 25 new Poké Perfect locations across the Benelux over the next 3 years. We are looking forward to this exciting chapter for Poké Perfect, ”they said Gerrit Jan and Quinta Witzel, co-founder of Poké Perfect.