Until recently, the success of the motor shows and kermesse was measured first of all by the number of tickets sold. But times change and also due to the pandemic traditional shows are less and less popular. This is not the case of the Milano Monza Motor Show which colored the streets of the Lombard capital last weekend and of which, two days after closing, some numbers have been made official. In any case, apart from the results, this was the first event in the sector, in the presence and open to the public, after almost a year with one hundred and thirty models on the platform and over seventy “green” cars available in the test drive area. Considering all this scenario, there were 57,835 total scans of QR codes relating to the cars on display, practically one every 4 seconds, to which the 76,264 pages visited on the official Mimo website are added, generating 134,099 contacts for news on the platform.
“We are enormously satisfied with the reception of the Mimo by the public and professionals. We have achieved the goal of bringing together all the players in the automotive system and bringing all the new technology produced by the brands to the public. The format of the Milano Monza Motor Show, which originally provided for many opportunities for interaction between cars and the public, in this first edition had to adapt to the contingent situation. Although most of those ideas of interaction have been put on stand-by for this first edition, the success of the public and the satisfaction of visitors indicate that exhibiting outdoors, among the architectural wonders of the center of Milan, the technological innovations of the brand is the right formula to boost the economy. Having collected the feedback from exhibitors, we are already working on the 2022 edition in which we hope to also open the Monza racetrack to the public ”commented Andrea Levy, President of Mimo.
The queen of the show was the Bugatti Chiron Super Sport with 9,714 total scans, followed by the Bugatti Bolide with 5,281, and the Pagani Imola with 3,086. Among the 100% electric previews exhibited at the Mimo the most scanned was the Audi RS e-tron GT (1,210 views), while among the hybrid previews the most clicked was the Lamborghini Sian with 2,933 scans. Among the cars of the Stellantis group, for the first time together in an motorsport event, the Alfa Romeo Giulia GTAm was the most sought after with 2,076 scans. The test drive area for electric and hybrid models only, created at Castello Sforzesco, in partnership with Enel X, was visited by over 5,000 people and finally, between the two wheels, the queen of Mimo was the Ducati Diavel 1260 S with 964 click. Finally, an excellent debut for the new Pambuffetti Automotive brand, whose PJ-01 supercar presented in world premiere at Mimo, collected 3,020 scans.