To celebrate its first 110 years (1911-2021) Benelli presents the new celebratory logo created by the Benelli Style Center, the heart of the company in Pesaro. The new logo represents the solid union between past and present, enclosed in what is one of the most identifying iconographic elements of Benelli: the Lion. A symbol that stands proud also in this logo, projecting its gaze towards the future. To complete the picture, the inevitable celebratory dates, that of the birth of the House of Pesaro and the year in which the 110th anniversary occurs.
The new logo will accompany a series of initiatives and organized events from the Casa del Leoncino to celebrate the illustrious anniversary, which will be concentrated more at the Officine Benelli Museum, the historical memory of the Pesaro-based company, where over 200 Benelli and MotoBì motorcycles are on display. The climax of the celebrations will be on the occasion of the “Benelli Week 2021”, which will be held in Pesaro from 13 to 19 September. The event, organized by the Benelli Historical Register and the Tonino Benelli Moto Club with the collaboration of Benelli, attracts thousands of fans from all over the world every year and this year, on the occasion of the 110th birthday of the company, it is already rich of surprises and news that will be revealed shortly.
“We are really proud to celebrate our first 110 years of history – explains Yan Haimei, CEO of Benelli QJ -. A story made of values, intuitions and dreams, but also of men, ideas, talent and genius. A story that with great pride, but also with a strong sense of responsibility and dedication, we carry on day after day with immense passion “. “Benelli is 110 years old and we are truly honored to be able to celebrate this historic milestone together with all the fans of the Casa del Leoncino – explains Paolo Marchinelli, president of the Benelli Historical Register -. We take this opportunity to invite everyone to Pesaro in September, to celebrate this 110th anniversary properly ”.