The expansion of facile.it which further evolves its business model: alongside the comparisons of insurance, mortgages, loans, current accounts and ADSL, it will now also be possible to buy a car thanks to the acquisition of 100% of MiaCar, the Italian leader in the purchase of new and zero-kilometer cars ready for delivery through official dealers. Diego Palano, General Manager of Facile.it, explained the reasons for the expansion in the four-wheeler sector. “The automotive industry has always been one of the pillars of the Italian economy and will be even more so after the experience of the pandemic given that, as certified by various analyzes, there are many of our compatriots who, following that event, intend to buy a vehicle or travel a lot more by car. Like Facile.it, MiaCar also represents an excellent example of integration between channels in its sector. We have both built our success on technological excellence and attention to the end user, which is why we are confident that this acquisition will be a further step forward for the Group. “
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The story of MiaCar begins in 2017, from the intuition of Lorenzo Sistino who maintained the position of managing director also with the handover. The acquisition by Facile.it is seen by Sistino as a great opportunity to ride the change that is involving the sector and the way of selling and buying cars: “Customers appreciate the speed, transparency and convenience that new technologies can offer in the process of choosing and buying a car. ” The synergy between the two portals will allow an even more targeted and more efficient offer for both private individuals and dealers.