This week it was announced that LG had made the decision to close its division of mobile phones to allocate those resources in areas that are most profitable for you. One of the concerns that arose with that news was what would happen to the models that are still available for sale or that users have purchased. In this regard, the company announced that all smartphones LG premium current will receive up to three updates of Android operating system from the year of purchase.
In detail, the three operating systems update guarantee applies to LG’s premium smartphones released in 2019 and later, that is, those belonging to the series G, serie V, VELVET and its model Wing. While certain 2020 models, such as the LG Stylo and K series, will receive two operating system updates. Although the brand clarified that future updates will depend on the distribution program of Google, as well as other factors such as performance and the compatibility Of the device.
LG also emphasized that it will continue to manufacture smartphones during the second quarter of 2021 to fulfill the contractual obligations it has with operators and business partners. “This means that customers can still buy smartphones LG that are in on-hand inventory and will continue to be provided with medium and software updates safety for periods determined according to each device ”, the company pointed out.
In case you want to know more about the conditions that apply to a specific device, you can contact the customer service center LG for additional details.
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Why are they leaving the market?
LG noted that its exit from the competitive smartphone sector is part of its strategy to allocate more resources in other important growth areas such as electric vehicles, Internet of Things (IoT) devices, smart homes, robotics, artificial intelligence and B2B solutions, as well as platforms and services.
It must be said that for a long time there were rumors that he would make this decision. And it is that its participation in the global smartphone market was only 1.7%, according to figures from Counterpoint Research and its latest models have not been able to compete against rival options. In addition, this was compounded by the global shortage of semiconductors.
Thus, this year the smartphone division will close its doors, despite the fact that, only a few months ago, during the CES 2021, the company had unveiled its roll-screen phone prototype that was said to be released in late 2021.
LG’s exit from the smartphone industry is expected to be completed on July 31, although inventory for some existing models may still be available after that. In fact, the company explained that the current inventory of its smartphones will continue to be available for sale although the offer will depend on each country.
On the other hand, the company of technology said it will work in collaboration with suppliers and business partners during the smartphone business closure. Job-related details will be determined locally.
Finally, he pointed out that, in the future, he will continue to take advantage of his experience in smartphones and develop technologies related to the mobility, such as 6G, to help further strengthen competitiveness in other business areas. “The key technologies developed during the two decades of LG’s smartphone operations will also be preserved and applied to existing and future products,” the company explained.
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