Versace also began its expansion in countries where it was not particularly active. The opening of an experiential pop-up store in Shanghai is an important event, especially with a view to the rebirth of fashion and China. What kind of events will make this store truly unique? Let’s find out together.
To be Versace it also means to always be ready ad expand, especially when things they go unexpectedly well.
A year in which the fashion it was battered, Versace succeeded, under the creative drive of Donatella more florida than ever, a born again and even be the only brand of the group corporate Capri Holdings Limited, to have a revenue in growth.
A new bag, a new monogram, important testimonial come Elodie e Two Lipa, make the brand name also a lot appreciated overseas. Not only l’America, always fallen in love of the medusa, but now also there China is starting to to desire this brand name.
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And here it is Donatella took al flight this will, opening a pop-up store (temporary shops, ed), in the metropolis without cultural boundaries of Shanghai.
A corner shop temporary which arrives directly in the Shanghai Fashion Week, from the 6 April to the next 11 April. A serie of events make this pop-up store definitely captivating. Let’s find out why.
The events of the Versace Pop-Up store
We can’t do it anymore to limit in to hope that the products do their part is that suffice the name; in a country like China, in a moment of “deployment” of the but, economic e creative, the House he had to come up with something innovative.
The store will open in Luxury Mall Plaza 66, within the1F Atrium. A photobooth dedicated to spring-summer collection 2021, in addition to trigreca shoes.
L’8 April will be the Versace Power Talk, during a cocktail event, initiative launched e promoted tramite and social, to talk about emancipation female.
In addition to a whole series of surprises that will come unveiled day by day through the social channels of WeChat (messaging platform used in China, the whatsapp Chinese in short) and Weibo, Donatella has declared that for her the thematic social I’m very important, mostly speaking of power:
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“The archetype of a powerful person has now changed forever. For me, having power means above all having the freedom to be able to express oneself as one is, without being afraid “.
I know the event should collect a good success, we are confident that the brand will will suffer in a manner decisive.