“At BMW we have always been at the forefront about sustainable mobility and we are continuing our commitment to progress rapidly, focusing on protecting the environment and the needs of our customers. For us there is no premium without sustainability ”. This is the thought of Massimiliano Di Silvestre, President and CEO of BMW Italy, expressed on the occasion of the launch on the Italian market of the new BMW iX3. The principle of continuous improvement will in fact remain at the center of the strategy of the German company, with the aim of reducing CO2 emissions and increasing resource efficiency.
At this time, the group’s range of electric vehicles expanded with Mini Electric launched last year and now with BMW iX3. The BMW i4 and BMW iX will be presented by the end of this year, while the BMW 5 Series, BMW 7 Series and X1 will soon have fully electric propulsion. By 2023, the company will offer 25 electrified models, half of which are fully electric. “In terms of sustainability, our thinking goes far beyond vehicles. To make a real difference, we have decided to implement a strategy that is even more future-oriented and even more complete in terms of sustainability “added Di Silvestre, who confirmed the priorities of the group, namely the further strengthening of the leadership position. in terms of sustainable production and saving of resources, the creation of a sustainable and CO2 neutral supply chain and the further reduction of CO2 emissions in the vehicle use phase, even going beyond the objectives set by the European Union. For 2030 we want to reduce vehicle emissions over the entire life cycle by a third, through a holistic vision that touches all stages of the process: from procurement to recycling.
This will mean a reduction of 40 million tons of CO2 for each product in the range in the life cycle ”the number one of BMW Italia reiterated. “Infrastructures, development of the 5G network and the reform of company car taxation – concluded Di Silvestre – are the challenges to be overcome to promote sustainable mobility in a concrete and effective way, bring mobility into the future through connectivity and modernize a of the oldest and most polluting circulating parks in Europe. Electric mobility is redefining the rules of the game for all of us. Success is not just a question of supply and demand, but it depends above all on an organic and integrated vision between public and private, between institutions and companies, between research and customer needs. The time for sustainability is now. And we, as always, are committed to the front line ”. (RMMedia)