Jaguar Land Rover launches an urban project in Italy | Ruetir

Jaguar Land Rover Italy announced a particular project that will lead the group and the two brands to be more involved in the ‘electric’ urban environment of the major Italian cities. In fact, this initiative will see the creation of a series of unpublished eco-green urban guides combined with the installation of columns for electric charging in the main locations chosen.

“Among the main cities of the project there will be Rome, associated with Jaguar for its important artistic and cultural heritage, and Milan, more connected to Land Rover for its attitude to embrace innovation and change.“, The group communicated. This is a social responsibility project that aims not only to raise awareness of the electric car, but also to give a renewed image to the two main Italian cities in terms of size and political weight. As well as to present a greener image also for the two car manufacturers involved.

Jaguar, the French cure smacks of electric

With the installation of electric charging stations in some private areas of the cities, Jaguar Land Rover Italia has imagined support for realities attentive to a sustainable approach, investing in their infrastructure and thus responding to the growing demand for charging stations. The growing demand for energy for rechargeable cars is in fact one of the main topics of political discussion between houses and governments.

The two brands’ model range currently includes fully electric, plug-in hybrid and mild-hybrid vehicles, as well as the latest diesel and petrol engines. Jaguar I-PACE, in particular, is one of the electric SUVs that first broke through the market resistance to this particular segment. The launch of the model was the primordial step of the new Reimagine strategy, which will lead to the electrification of both Jaguar and Land Rover brands. By the end of the decade, all major Jaguar and Land Rover models will be available in a fully electric version. A vision completely shared by Tata Motors, the Indian group that controls the two brands.