MediaCom (GroupM) presents the new visual identity and confirms its proposition to guarantee its customers a broader vision
MediaCom unveils its new proposition. The network aims to offer customers a broader view. As part of its advice MediaCom it will help identify and maximize new growth areas for brands to increase their return on marketing investments. This ambitious goal will be achieved through an evolution of the philosophy “Systems Thinking”Of the agency, powered by products and technologies that will integrate with the broader offering of WPP e GroupM, with an increasing focus on the importance of data, analysis, content relevance and business results.
The sum of these elements will guarantee customers of MediaCom a complete understanding of the impact of marketing strategies, from performance marketing to long-term brand image campaigns, on business results. Underlying this new approach is the will to achieve, for client companies, both results immediate and long-term.
This announcement follows Nick Lawson’s appointment as Global CEO in July 2020 and coincides with a new visual identity, after 30 years, and an evolution of the Brand
“Change in the world around us is accelerating – he has declared Nick Lawson, Global CEO of MediaCom -. This new landscape offers many business opportunities for brands that think their marketing strategies with a holistic approach. We believe our new proposition – take a step back and see a bigger picture – can have a significant impact on our clients’ return on marketing investment. This new offering is one that, as I believe, only we can implement; is rooted in the Systems Thinking approach we have employed for six years and will be achieved through our People First, Better Results approach. I am thrilled that it has come to life and that it can continue to support the growth of our extraordinary client portfolio“.