BMW closes with a positive fourth quarter (600,799 vehicles sold, + 4.3% compared to the same period of the previous year) the year 2020 and despite the effects of the Coronavirus it manages to confirm itself as the leader in the premium segment worldwide for the seventeenth consecutive year, with a total of 2,324 .809 BMW, Mini and Rolls-Royce vehicles (-8.4%) delivered to customers all over the world. The growth of the group was mainly driven by plug-in hybrid vehicles, whose sales increased by 38.9% over the previous year, reflecting the great demand for this power variant.
“We have responded to the effects of the Coronavirus pandemic with great agility in sales management and production. As a result, we managed to end the year with a solid fourth quarter and once again we are leaders in the premium segment worldwide – underlined Pieter Nota, Member of the Board of Directors of BMW and Head of Customer, Brands and Sales -. Thanks to our Efficient Dynamics technologies and over 135,000 electrified vehicles delivered in Europe, we have largely met the CO2 emissions targets of our EU fleet, even managing to drop a few grams below the mandatory threshold ”. BMW and Mini sold a total of 192,646 electrified vehicles worldwide in 2020, a third more than in 2019. This means that electromobility represents an important growth factor for the Group in absolute terms.
Land sales of fully electric vehicles increased by 13%, while sales of plug-in hybrid vehicles grew by nearly 40%. In Europe, electrified vehicles accounted for up to 15% of total sales. BMW has extended the number of electrified vehicles in its range to 13 models, available in 74 markets around the world. By 2023, the BMW Group plans to double its line-up to 25 electrified vehicles, of which more than half will be fully electric. At the Italian level, despite being one of the countries most affected by the crisis induced by Coronavirus, BMW and Mini closed 2020 with a better sales performance than the total market trend: BMW’s market share stood at 3 , 3% and that of Mini at 1.2%. In fact, in 2020, 46,010 vehicles were sold for the BMW brand (-20.9% compared to the previous year) for a premium market share of 24.6% and for Mini 16,585 vehicles (-23.4% compared to to 2019) and a share in the premium of 8.9%. Thanks to the expansion of the offer and the increase in demand, the number of electrified cars sold by the BMW Group in 2020 grew significantly: with 5,295 registrations of full electric or plug-in hybrid vehicles (+ 40% compared to 2019), the BMW Group obtains an 8.8% share of the electrified market in Italy.
Bmw motorcycle in Italia closed with a total of 13,504 motorcycles sold (-13.5% compared to 2019), confirming its leadership in the over 500cc motorcycle segment, in which it increased its market share up to 18.7%. “The rapid reaction, the renewed digital processes, the customer orientation and the extraordinary partnership with our dealer network have made us achieve significant business results even in an extremely difficult and complex year like the one just ended – said Massimiliano. Di Silvestre, President and CEO of BMW Italy -. The performance of the second half of 2020 allowed us to reverse the trend in a decisive way compared to what happened during the lockdown months of last spring, up to an improvement in the market share for all the Group’s brands at the end of the year. “.